Mahindra has launched its new SUV’S BE 6e and XEV 9E in India , while BE 6e is facing some legal trouble in trademarks.
Mahindra has made headlines with the launch of its new eSUVs, sparking excitement among auto lovers. However, the celebration was short-lived as InterGlobe Aviation, the operator of IndiGo Airlines, has filed a lawsuit against the company, blaming it of trademark infringement. Could this legal dispute cast a shadow over the newly launched Mahindra BE 6e? Let’s dive into the controversy surrounding Mahindra’s latest SUV.
Mahindra SUV details
Mahindra has recently introduced its two new electric SUVs, the XUV 9e and BE 6e, creating a buzz in the automobile industry. However, just as the hype was increasing ,IndiGo Airlines filed a lawsuit against Mahindra’s electric division, alleging trademark infringement over the use of the tag ‘6E’ in the BE 6e model.
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IndiGo’s International Air Transport Association (IATA) code, ‘6E,’ is fundamental to the airline’s branding and promotion. The lawsuit claims that Mahindra’s use of the tag could damage IndiGo’s brand image and create market confusion. The case has been filed, and the first hearing is scheduled for December 9, 2024.
Mahindra’s Reply
In reply to IndiGo’s notice, Mahindra issued an official statement to address the allegations. The company clarified that the trademark application for ‘BE 6e’ was filed under class 12 of vehicles as a complete term and not for the standalone use of ‘6E.’ Mahindra highlighted that its trademark differs significantly from IndiGo’s, which represents an airline code. The CEO of Mahindra , Anand Mahindra further declared that it had no intention of breaking on IndiGo’s goodwill or brand identity. Mahindra’s officials are actively engaging with IndiGo to resolve the issue peacefully .
The Next Step
The case brings two prominent brands from entirely different sectors into a legal battle over trademark rights. The court will determine whether Mahindra’s ‘BE 6e’ infringes on IndiGo’s ‘6E’ trademark. The outcome of the hearing, scheduled for December 9, will provide more clarity. Meanwhile, Mahindra’s new electric SUVs are planned for market release by the end of February 2025. Everyone is eagerly waiting the upcoming court ruling, which could have significant implications for both brands.
